19Sep2002 UK: A prize you will die for.

COOL CONTEST Forget the offer of a free alarm clock or rain hat, Britain's New Scientist has come up with a sales promotion that kills the others life after death.

The winner of a competition the magazine is running will be cryonically frozen after they die.

If all goes well, he or she will wake up when medical science will be able to revive them and fix what caused their demise.

"When the winner of the New Scientist promotion is pronounced legally dead, he or she will be prepared and cooled to a temperature where physical decay of the body stops," the magazine said today.

"The person will then be suspended in liquid nitrogen, in a state known as cryonic preservation.

"When and if medical technology allows, he or she will be healed and revived to extended life in youthful good health."

The magazine will run poster and cinema ads in Britain to promote the competition.

Entrants need to collect three tokens from the current and subsequent four issues.

Alun Anderson, New Scientist's editor-in-chief, said: "We think that the cryonics promotion is a way of making science interesting to everyone.

"We also realise that the idea of cryonic preservation is not for everyone, either because people may not believe it could work or because they may be opposed to it on religious grounds.

"But it does get people talking about science and that is what the magazine aims to do."

Cryonics has been a pet feature of science fiction for decades and is widely used for preserving tissue and sperm.

But scientists are divided on whether it could work with a a whole human and even if there is much point to it.

Winners not interested in the $28,000 cryogenic prize can opt for a prize of a week in Hawaii viewing the universe from the famous Mauna Kea observatory.

(c) 2002 Nationwide News Pty Limited

http://www.news.com.au.

Sources: MX 19/09/2002 P11